MEMOIRE by Lancôme — AI-Powered Personal Fragrance

Share a memory.

We'll compose your scent.

Describe a moment that matters. A feeling. A place. A person. Our AI reads the emotion between your words and translates it into a unique fragrance composition — your scent DNA.

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Top Notes

Heart Notes

Base Notes

Scent DNA

Biometric emotion capture

Your Smart Ring reads heart rate variability and galvanic skin response in real time. Each emotional state creates a unique biometric fingerprint — your Scent DNA.

AI Formula

Neural fragrance composition

A proprietary neural network trained on Lancôme's century of perfumery expertise interprets your Scent DNA. It composes a unique formula from 4,000+ raw materials — a scent that is mathematically yours.

Solid Capsule

Crystal-resin encapsulation

Your formula is crystallized into a solid capsule — amber and crystal resin with a rose gold cap. No alcohol. No spray. Just pure concentrated scent, sealed until the moment of warmth.

Smart Release

Thermal precision diffusion

The Thermal Diffuser receives your real-time Scent DNA via Bluetooth. Ceramic heating elements warm the solid capsule to the precise temperature that unlocks your current emotional note.

Evolve

Living fragrance intelligence

Your scent learns. Over weeks and months, the AI refines your formula based on accumulated emotional data — creating a fragrance that evolves with your life, not against it.

Three objects.

One living system.

Ring. Diffuser. Capsule.

Smart Ring

Sense what words can't say

Rose gold with crushed crystal inlay. Heart rate and galvanic skin response sensors beneath Lancôme's signature rose emblem. Jewelry first, technology invisible.

Heart Rate GSR Detection Rose Gold DIY Engrave

Thermal Diffuser

Where science meets ritual

Matte black ceramic with an amber interior glow. Precision heating unlocks different scent notes at different temperatures — your emotional state, translated into warmth and air.

Ceramic Body Bluetooth 5.3 Precision Heat 8hr Battery

Solid Capsules

Your formula, crystallized

Amber and crystal resin with rose gold caps. Each capsule holds your unique AI-composed formula in solid form — no alcohol, no waste, just pure concentrated scent that activates with warmth.

Crystal Resin Rose Gold Cap Zero Alcohol Refillable

Not just a product.

A new category.

4,000+

Raw materials
in AI library

∞

Unique formulas
possible

Plastic bottles
required

24/7

Emotional
intelligence

€299

Starter Kit

Smart Ring + Thermal Diffuser + 3 inaugural capsules. Everything to begin your scent journey.

€29/mo

Capsule Subscription

3 new AI-composed capsules monthly, evolving with your emotional profile. Cancel anytime.

Priceless

Your Data

End-to-end encrypted. Your biometric and emotional data is never sold, shared, or used for advertising. Ever.

Phase 1 — 2026

Launch

Exclusive release through Lancôme flagships in Paris, Shanghai, and New York. 10,000 units.

Phase 2 — 2027

Expand

Global e-commerce launch. Seasonal limited editions. Partnership capsules with perfumers and artists.

Phase 3 — 2028

Ecosystem

Wearable scent-patch technology. Car and hotel integrations. Open API for third-party wellness apps.

Designed for the planet

Zero single-use packaging. Refillable capsules. Solid format eliminates alcohol and water waste. Ceramic diffuser built to last a decade. Carbon-negative supply chain by 2027.